HOLI is on a mission to revolutionize feeding and nutrition.


A revelation in dog food.

  • Tailored Nutrition

    Plant-based superfood kibble selected based on your dog’s unique needs.

  • Rotational Feeding

    Delicious variety of freeze-dried single animal proteins to keep mealtime fun and interesting.

  • Freshest Ingredients

    All US sourced for a clean, natural diet and freshness you can smell.

"One of the many reasons I recommend HOLI for my patients is the quality of their products.  They have a Board Certified Veterinary Nutritionist on their team who helps to formulate all their diets, and each diet is individualized.  It is a well-balanced and complete vegetarian based kibble with single-ingredient protein toppers, such as beef liver or turkey breast, that you can add to the kibble and alternate daily if your pet is a picky eater.  Best of all, the ingredients are sourced in the USA."

Dr. Janice Huang, DVM
Founder Veterinary Care Group

Hey... It's Us!

HOLI was inspired by a picky pup named Bandit.

We wanted to give Bandit food he will love with ingredients we can feel good about

Check out our story

Developed by nutritionists. Wolfed down by pets.

We started HOLI with picky and food sensitive pups in mind. Working with Vet Nutritionists, we developed a feeding solution sure to please the pickiest dogs but great for all our four legged family members. The secret is separating our meats and veggies.

Our plant-based Superfood Kibble base delivers vitamins, minerals, and carbohydrates, while our single animal toppers are packed with protein.

No More Flavor Fatigue

Why should our dogs have to eat the same thing every day?

HOLI Protein Pack toppers are freeze-dried to preserve the natural flavor and nutrition of raw meat. Rotate them to make mealtime fun and exciting for your pup.

What our Pet Parents are saying

"My finicky German Shepherd loves the food and the toppings.  Before she would take half a day to eat her morning portion and now eats her food in 2 minutes flat and then she comes to me for more!"

Lydia's Human

"Benny was on a food strike before we got our order, now he’s licking the bowl clean!"

Benny's Human

"Oliver was such a picky eater before, he would just pick at his food and not really eat everything in his bowl. I have tried a bunch of different options for food and always had the same issue. Once he started on HOLI, he absolutely scarfed down his bowl. He loves the protein packs! His favorite is the lamb. Really glad that he’s eating up all of his food now."

Oliver's Human
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Lick-the-Bowl Guarantee

We’re not just confident your dog will love our food, we’ll bet our tail on it. We offer a 100% lick-the-bowl clean money back guarantee. If your dog doesn’t like it for any reason, we will give you a full refund.

  • Packed with superfoods
  • Grain-free
  • GMO-free
  • All-natural
  • US sourced
  • Plant-based
  • Freshness you can smell
  • Nutritionally appropriate