Why HOLI Superfood Kibble?

Why HOLI Superfood Kibble?

HOLI Plant-Based Superfood Kibble: What's the Deal?

When choosing a food for your dog, especially a picky dog, there is so much to consider, and so many opinions from all types of animal professionals. We’re not sure if we should listen to the vet, the trainer, the rescue or breeder, the groomer, or the manager at the pet store. Is someone getting commission from the dog food companies? What makes a good dog food?

We’re going to tell you today why our food is a great choice for picky pups and food gobblers alike!

A picky eater with food sensitivities named Bandit inspired us to create HOLI.

We learned a lot about food sensitivities and allergies. Some dogs don’t do great with chicken, and that can make for a hard time finding both treats and food. In fact, animal proteins are actually the main type of allergen a dog can have. Looking at ingredients, most foods have some kind of chicken byproduct, or chicken meal, even if they’re marketed as a salmon recipe!

We wanted to change that and make it easy for pet parents to choose a food that tastes delicious, gives variety, and offers help to those struggling with belly and skin issues.

HOLI kibble is meat-free, packed with superfoods, and not with any animal proteins.

The kibble was designed by a veterinary nutritionist, ensuring safety, health, and a complete and balanced diet.

The food is meant to be used with our freeze-dried protein toppers like beef, salmon, or rabbit. For protein sensitive dogs, HOLI Superfood base is a non-allergenic complete and balanced meal. Free of animal proteins that can cause a reaction. For picky pups, it offers the ability for taste variety, which helps them stay intrigued and looking forward to their meals, just change the topper and you have a whole new food! And without any tummy troubles.


Carrots are high in vitamin A which helps with vision, muscle and nerve function, skin and coat health.

Sweet Potato

Rich in fiber to help with regular stool. Vitamin A, B6, and C are found in sweet potatoes too. B6 helps with hormone regulation and blood cell function, and vitamin C with inflammation, cognitive function, and has antioxidant properties.


High in fiber, and a great source of iron and protein. Iron helps with oxygen transport throughout the body.

Chicory Root

Rich in inulin, a prebiotic important for gut health.


Rich in vitamins A, D, E, and K, and helps with digestion and bone health. Vitamin D helps regulate calcium and phosphorus levels in the body. Vitamin E is essential for a healthy immune system, muscles, liver, nerves, and skin.


Contains antioxidants, vitamin C, and fiber. A heart healthy fruit.


Loaded with omega-3 fatty acids for healthy skin and joints, and helps with immune function.


Contains vitamins A, K, B. Packed with minerals like iron, zinc, potassium, and magnesium. Vitamin K helps with blood coagulation. Zinc helps with thyroid function and immunity. Potassium is essential for healthy bones and teeth, and magnesium is essential for energy production at the cellular level.


Rich in fiber and beta-carotene for gut health.

Overall, our founders, as well as the veterinarians and nutritionists we consulted every step of the way, truly thought of everything, from dogs with sensitivities, to those with allergies, to picky dogs, to those who just need their food spiced up for the taste! Our kibble is made for all, and our protein packs are tailored to add exactly the animal protein your little omnivore needs!